Hugo Boss Fashion Show

 

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Year: 2008
Client:  Nowadays Creative Production
Services: Sound System Design, System Tuning

Hugo Boss presented his latest collection to 400 selected guests during the Berlin Fashion Week in a special location: an old industrial storage loft in the old port area.

The leading german fashion event agency  Nowadays was appointed to organize this special event to the highest Hugo Boss standards.

The event location has a reverberation timereverberation timeRT60 is the time required for reflections of a direct sound to decay by 60 dB below the level of the direct sound….

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of 7 seconds, no additional absorption was scheduled or desired to maintain the unique character of the hall. Rahe-Kraft was appointed to design a multichannel-surround-system which could provide a clear surround experience for the guests despite the difficult room-acoustic conditions.

The solution was the use of four long line-arrays with each 8 x Meyer Sound M'elody surrounding the audience. The arrays were enhanced for low frequencies by 24 M1D-Subs which were places in two long lines below the audience podiums. The system was then fine-tuned by Peter Rahe.

The result was an almost invisible Sound System which delivered a crisp and natural surround sound with lots of low energy despite the room-acoustic conditions. Not only the guests but also the client and the composer of the music piece  Senjan Jansen were delighted with the sound.